Emami Realty is the real estate arm of Kolkata's Emami Group, a diversified conglomerate that traces its roots to 1974, when childhood friends Radhe Shyam Agarwal and Radhe Shyam Goenka left corporate jobs with the Birla Group to start a small cosmetics unit in Kolkata. Emami Realty, the real estate arm of Emami Group was incorporated in 2006, to undertake real estate projects in residential, commercial and retail sectors. Emami Realty Limited has a pan India presence with over 3.7 crore Sq. Ft development at different stages of planning, construction and delivery across West Bengal, Uttar Pradesh, Tamil Nadu, Andhra Pradesh, Orissa, Maharashtra and Sri Lanka. These projects are being executed under various Special purpose Vehicles (SPVs) and joint ventures (JVs).
That JV model is exactly how Emami Realty operates in Mumbai. Rather than building solo in a market it does not have decades of local experience in, it has partnered with Ashwin Sheth Group, a Mumbai-Thane-Pune developer that has been active since 1986, to deliver two residential addresses in the city's eastern suburbs: Sheth Avante in Kanjurmarg West and Sheth Montana in Mulund West. With over 30 years of expertise, the partner has delivered landmark projects across Mumbai, Thane, and Pune.
Emami Group's better-known face is its FMCG business — known for its innovative products and iconic brands like Zandu, BoroPlus, and Navratna, Emami has earned trust across generations. With a global footprint in over 60 countries, Emami continues to blend tradition with modernity, offering high-quality products that cater to diverse consumer needs, while the group is also involved in sectors such as paper, real estate, healthcare, and cement. Emami Realty channels that scale into real estate, with delivered and ongoing work spanning James Long Sarani Kolkata, Emami Tejomaya 2 Chennai, Sipcot Chennai, Buda Jhansi, Govindpur Bhubaneswar, Emami Aastha Joka, Emami Business Bay Salt Lake, Emami City Kolkata, Emami Aerocity Coimbatore, Urbana in Kolkata, Emami Nature Jhansi, South City in Kolkata, Swanlake in Hyderabad, Swanvilla in Hyderabad, and Altair in Colombo, besides the two Mumbai projects. The company has built its projects by partnering with internationally acclaimed names like Moshe Safdie, L&T, Meinhardt Singapore, SRSS Singapore, Green Architects Thailand, Sanjay Puri & Associates, and Kapadia Associates.
Sheth Avante in Kanjurmarg West is a project by the Ashwin Sheth and Emami Group joint venture, situated at L.B.S. Road next to D-Mart, Ambedkar Nagar. The development offers 1 BHK (446 Sqft) starting at ₹1.64 Cr, 2 BHK (555–740 Sqft) starting at ₹2.04 Cr, and 3 BHK (891 Sqft) starting at ₹2.68 Cr apartments, with possession from December 2028. Residents get 1, 2 & 3 Bed residences with over 20 amenities, including a 5-star-like eco deck and landscaped lawns, and daily convenience is close by, with St. Xaviers roughly 5 minutes away. Connectivity extends to Powai, BKC, Andheri, and Mumbai Airport.
On the other side of the eastern suburbs, Sheth Montana sits behind Vasant Oscar on LBS Marg in Mulund West, developed jointly by Ashwin Sheth and Emami Group. The project is spread across a 7-acre development with four towers soaring 45 storeys high, offering 2, 3, and 4 BHK apartments with carpet areas ranging from 611 to 1952 sq. ft., starting at ₹1.5 Cr. Residents can access over 25 amenities, including a spa, swimming pool, fitness center, bowling alley, and multiple sports facilities such as badminton, squash, and tennis courts. The project carries Phase I MahaRERA registration P51800000735 and Phase II registration P51800014539. For commuters, the location offers connectivity to LBS Road at roughly 350 metres, the Eastern Express Highway at 3.3 km, and both airports around 19 km away, with Mulund station a 10-minute commute and Nahur station 5 minutes away.
Both addresses sit along Mumbai's LBS Road-Eastern Express Highway spine, a corridor where infrastructure investment is compressing what used to be a peripheral tag into a well-connected one. In Kanjurmarg West, demand is being driven by proximity to the upcoming Metro Line and connectivity to the city's central business districts, and average property rates stand near ₹18,706 per sq ft, with 11.1% growth over five years. The locality sits about 6.16 km from Chhatrapati Shivaji International Airport, with Kanjur Marg railway station just 0.59 km away. A separate market read notes Kanjurmarg is popular for its affordable pricing and strategic location near business districts, with Metro Line 6 expected to further boost connectivity.
Mulund West carries its own momentum. Long called the "Prince of Suburbs," it now has an asking price of ₹28,785 per sq ft that has moved from ₹27,669 in September 2025 to ₹28,785 by March 2026. The driver is Metro Line 4: the Wadala–Kasarvadavali corridor will connect Mulund West to Thane, Bhandup, Ghatkopar, and Wadala, and is being called one of the most significant infrastructure additions since the expansion of the Eastern Express Highway. Once operational, a resident in Mulund will be able to travel to the airport via the Line 3/Line 1 connection or west to Andheri via Line 6. The locality also retains its green character — to the west lie the slopes of Yogi Hills, part of Sanjay Gandhi National Park, while the east opens onto the mangrove forests along Thane Creek. In transaction terms, Nirmal and Ashwin Sheth Group are among the most active developers by deal count in Mulund West, with Sheth Montana featuring among the top projects by transaction volume alongside Piramal Revanta — a useful marker of how established the Emami-Sheth address already is within its own micro-market.
For someone evaluating Emami Realty in Mumbai, the practical takeaway is that the developer's local presence is built on two locality-specific bets rather than a citywide rollout: Kanjurmarg West for its metro-linked, BKC-Powai-Andheri connectivity, and Mulund West for its Metro Line 4 exposure and hill-and-creek setting. Both projects are structured as JVs with Ashwin Sheth Group, meaning execution draws on a partner with an identity rooted in unique designs infused with contemporary thinking and a track record of townships, major complexes, and skyscrapers, while the Emami name brings the financial backing of a listed, multi-decade conglomerate to the table.