Emami Realty's presence in Kanjurmarg West is built on a joint venture rather than a solo launch, a pattern the Kolkata-headquartered developer has used to enter cities outside its home market. Emami Realty, the real estate arm of Emami Group, was incorporated in 2006 to undertake real estate projects in residential, commercial and retail sectors, and today carries a pan-India presence with over 3.7 crore sq. ft. of development across West Bengal, Uttar Pradesh, Tamil Nadu, Andhra Pradesh, Orissa, Maharashtra and Sri Lanka, executed through various SPVs and joint ventures. In Mumbai, that joint-venture route has paired Emami Realty with the Ashwin Sheth Group for Emami Sheth Avante, a residential project on LBS Road in Kanjurmarg West.
Buyers evaluating a lesser-known name in Mumbai's crowded developer field often look past the project to the parent balance sheet. Emami Group traces back to 1974, when R.S. Agarwal and R.S. Goenka left corporate jobs to set up a cosmetics manufacturing unit in Kolkata. That business grew into a diversified conglomerate whose personal-care arm, Emami Limited, carries brand names such as Navratna, BoroPlus, Zandu, Kesh King and Dermicool, and reported revenues of Rs 3,809 crore in FY25 with products sold in more than 70 countries. Real estate was formalised as a separate vertical in 2006, and the group's other divisions span paper, biodiesel, cement and specialty chemicals, giving the realty arm a well-capitalised parent rather than a standalone construction outfit.
The group's landmark deliveries include the South City project, Urbana, Orbit Heights and Emami City in Kolkata, which remain its most established residential and commercial addresses. More recently, Emami Realty announced plans to develop 22 million square feet of residential and commercial space over the next seven years across Kolkata, Chennai, Mumbai and Central India, with a projected revenue potential of Rs 15,000 crore, signalling that Mumbai is a deliberate part of its expansion map rather than an incidental one.
For its Mumbai footprint, Emami Realty has worked alongside a developer with three decades of standing in the city's suburbs. Established in 1986, Sheth Group, an Ashwin Sheth initiative, is a well-known name in the realty industry with an identity rooted in unique designs infused with contemporary thinking. Sheth Avante in Kanjurmarg West, also referenced by the internal codename 78 Central, is a project developed under the Ashwin Sheth and Emami Group joint venture, situated on L.B.S. Road next to D-Mart in Ambedkar Nagar. The Sheth Group's own portfolio in the region includes projects in Thane, Mulund and Andheri, giving the partnership local execution experience alongside Emami Realty's development capital.
The project sits on LBS Road in the heart of Kanjurmarg West and offers 1, 2 and 3 BHK configurations. The compact yet designed 1 BHK flats begin at around 443 square feet, while the 2 and 3 BHK apartments are sized to give family members separate personal space. Independent listings place 2 BHK apartment areas between roughly 555 and 735 square feet, with the overall apartment range spanning from 449 to 891 square feet. The development is MahaRERA registered under number P51800001140.
Amenities lean toward the recreational and family-oriented rather than purely functional: the property includes 15 different amenities such as a Themed Garden, Senior Citizen Area, Cricket Pitch, Multipurpose Court, Amphitheatre, Jogging Track and Yoga Room, among other recreational spaces, and residents can also access a 5-star-like eco deck and landscaped lawns for outdoor relaxation. On location, the project is positioned with connectivity to the local railway station, the airport, the Eastern Express Highway, Fortis Hospital and Hiranandani School.
Kanjurmarg West sits on a stretch of LBS Road that has been absorbing overflow demand from neighbouring Powai as that market saturates on space and price. The locality borders Powai, Vikhroli West and Bhandup West, sits between the Eastern Express Highway and LBS Marg, connects via Ghatkopar Metro Station on the Blue Line 1, and puts residents in BKC and the airport within roughly 25 minutes via the JVLR. Landmarks in the immediate neighbourhood include Huma Mall, St. Francis Xavier's High School and Dr L.H. Hiranandani Hospital.
Infrastructure upgrades are compounding the location's relevance. Mumbai Metro Line 9, with nearly 85 percent of construction completed, is likely to begin operations by the end of 2025 and will link Dahisar East to Mira Bhayandar, while a separate corridor, Metro Line 6, is inbound to the area in addition to the existing Central line station and JVLR road link between the eastern and western suburbs. On pricing, average property rates in Kanjurmarg West stand at around Rs 18,706 per square foot with five-year price growth of 11.1 percent, while other trackers place rates around Rs 20,400 per square foot, with some pockets reaching Rs 31,700 per square foot and a Q2-2025 overall average near Rs 21,334 per square foot. Forward-looking market commentary groups the belt among the city's growth micro-markets: Mulund and Kanjurmarg, with their connectivity to both Western and Central lines, are expected to yield 8 to 12 percent annual appreciation over the next few years.
Demand is also being shaped by a shift in the area's economic character. As Powai reaches a saturation point in both space and pricing, Kanjurmarg has emerged as an extension offering comparable infrastructure at a more accessible price point, with corporate parks and IT hubs expanding along LBS Marg. High demand from IT professionals has made the locality a preferred choice for gated-community living. This is the buyer base Emami Sheth Avante is positioned toward: professionals working the Powai-BKC-Andheri commercial belt who want a Kanjurmarg address without moving further into Thane or Navi Mumbai.
Emami Realty's Mumbai play is narrower and more selective than its Kolkata base, where it holds a longer delivery record. The company has constructed more than 24 properties in Mumbai and other markets since its 2006 inception, but its city presence here is anchored through joint ventures rather than wholly-owned towers, a structure visible in Emami Sheth Avante itself. Buyers evaluating the project are effectively evaluating two names together, the Kolkata-based capital and brand strength of Emami Realty, and the on-ground Mumbai execution history of the Ashwin Sheth Group, layered onto a Kanjurmarg West location that is transitioning from a Powai-adjacent secondary market into a metro-linked residential node in its own right.