Emami Realty entered Chennai's residential market through Navalur and has stayed focused on it. The developer, incorporated in 2006 as the real estate arm of the Emami Group — a conglomerate with a market valuation of approximately ₹50,000 crore and operations across 60 countries — chose Navalur on Old Mahabalipuram Road (OMR) as its Tamil Nadu residential base. That choice, first materialised through Emami Tejomaya and now expanded through two new large-scale residential launches, reflects a deliberate read of the OMR corridor's trajectory rather than a one-off foray.
Emami Realty's pan-India portfolio covers over 3.7 crore sq. ft. across West Bengal, Uttar Pradesh, Tamil Nadu, Andhra Pradesh, Orissa, Maharashtra and Sri Lanka. Delivered landmarks include South City (commercial cum residential), Orbit Heights, Urbana, and Emami City in Kolkata; Emami Aerocity in Coimbatore; and Emami Nature in Jhansi. The company has completed more than 24 residential and commercial projects, most of which are in Kolkata, giving it a build-and-deliver track record that buyers in a new city can verify against standing inventory.
Emami Tejomaya — located at Egattur on Rajiv Gandhi Road (OMR), immediately after the Navalur Toll Plaza — is the project that established the developer's identity in Chennai. The development sits on 8.35 acres and comprises three towers of 27 floors and one tower of 11 floors, together delivering 498 units across 1, 2, 3 and 4 BHK configurations ranging from 498 to 2,021 sq. ft. The project reached ready-to-move status by October 2019 under RERA registration TN/01/BUILDING/0047/2017.
What distinguished Tejomaya at launch was the professional bench assembled around it: civil construction by L&T, landscape design by SRSS (Singapore) and Sitetectonix (Singapore), and MEP engineering by Meinhardt. The scheme keeps 77% of its site as open space, reserves 50,000 sq. ft. for a landscaped central garden, and places a five-star club and recreation space at podium level. That combination — international consultants, a credible civil contractor, and a density discipline rarely enforced on an 8-acre urban site — set a reference point that buyers in the two upcoming projects can use to assess Emami Realty's design intent.
Emami Realty is now planning two further residential projects in Navalur, OMR, at a significantly larger scale than Tejomaya. The first is a project of approximately 11 lakh sq. ft. and the second of approximately 8.5 lakh sq. ft. Together, the two developments represent nearly 19.5 lakh sq. ft. of new residential supply in the same micro-market where the developer has already delivered and handed over a completed community. The decision to return to Navalur rather than move to an adjacent node is a signal about Emami Realty's confidence in this specific location and in the relationships and land position it has already built here.
Detailed configurations, pricing, and RERA registrations for these projects will be published as filings and launches are formalised. The cards above this text carry the latest available status on both launches as they progress.
Navalur sits between Sholinganallur and Siruseri on the 45-km Rajiv Gandhi Salai (OMR) — Chennai's principal IT corridor. Tech parks within commuting range include SIPCOT IT Park Siruseri (868 acres, operational since 2007), ELCOT SEZ, Pacifica Tech Park, and Tidel Park II. Employers with campuses along this belt include Wipro, Infosys, TCS, Cognizant, HCL, Zoho, Accenture, Capgemini, and PayPal. The corridor generated approximately ₹50,000 crore in software exports for Tamil Nadu in 2024, underscoring the economic base that drives housing demand here.
Navalur scores 4.5 out of 5 on 99acres' locality index, rated positively for connectivity, safety, social infrastructure, and proximity to business parks. Schools in the immediate vicinity include KC High International, Mount Litera Zee School, and Velammal NewGen School; higher education options include Jeppiaar University, Hindustan College of Arts and Science, and St. Joseph's College of Engineering. Retail is anchored by The Marina Mall and Vivira Mall, which together serve the belt between Sholinganallur and Kelambakkam. Healthcare is accessible at JS Global Hospital and Dr. Kamakshi Memorial Hospital, among others.
The average residential rate in Navalur currently stands at approximately ₹6,500 per sq. ft., with 2 BHK monthly rentals ranging between ₹12,000 and ₹27,000. Navalur flat prices rose by nearly 29% in the two years to 2026, tracking the broader OMR corridor where the average rate is approximately ₹7,250 per sq. ft. Demand in the micro-market comes from three identifiable groups: IT and GCC professionals seeking proximity to office campuses, families drawn by the social infrastructure density, and investors tracking metro-led appreciation and office-driven rental pull.
Chennai's residential market recorded a 33% year-on-year rise in housing sales in Q3 2025 — the strongest performance among India's top seven cities in that quarter — with 5.5 million sq. ft. of office leasing in H1 2025 largely driven by GCCs, most of it concentrated along OMR. This absorption-to-housing link means Emami Realty's new launches are entering a market where demand generation and delivery of office space are moving in the same direction.
Chennai Metro Phase II Corridor 3 (Madhavaram to SIPCOT, approximately 45.8 km with 48 stations) includes a dedicated station at Navalur. The elevated stretch from Taramani to Siruseri SIPCOT is planned to open in stages, with full passenger services targeted by 2027–2028. As of late 2025, 35% of underground tunnel construction across the 118-km Phase II network had been completed. Once operational, this line will connect Navalur directly to Madhavaram in North Chennai, linking the IT corridor to the city's core rail network for the first time and removing the road commute as a friction point for residents.
Separately, the OMR–ECR Link Road project — designed to connect Rajiv Gandhi Salai with the East Coast Road, cutting travel time and improving airport access — crossed major regulatory and construction milestones in 2025. A proposed three-deck elevated corridor along OMR and road-widening work between Siruseri and Padur are further layers of infrastructure investment being layered into the same stretch where Emami Realty's projects are positioned.
A buyer evaluating Emami Realty's new launches in Navalur has one concrete reference point that most other developers in this micro-market cannot offer: a completed, occupied, RERA-registered community by the same developer on the same road. Tejomaya's construction contractor (L&T), its open-space ratio (77%), and its international design consultants are verifiable facts, not aspirational claims. The two new projects — at 11 lakh and 8.5 lakh sq. ft. — represent a scale-up, not a pivot, from a developer that has already demonstrated it can build and deliver at this address.
Navalur's position as an established node on OMR, rather than an emerging edge location, means the social infrastructure a buyer needs — schools, hospitals, retail, public transport — is already operational, not projected. Emami Realty's choice to concentrate its Chennai residential pipeline here, across three distinct projects on the same corridor, is consistent with how the group has approached Kolkata: building at scale in a market it understands, rather than spreading across multiple cities with single standalone projects.